The product known as Kraft Dinner (or KD) in Canada, Kraft Macaroni & Cheese Dinner or Kraft Mac & Cheese in the United States and Australia, and Macaroni Cheese or Cheesey Pasta in the United Kingdom is a nonperishable, packaged dry macaroni and cheese product by Kraft Foods, traditionally cardboard-boxed with dried macaroni pasta and a packet of processed cheese powder. It was first introduced under the Kraft Dinner name simultaneously in both Canada and the U.S. in 1937.
The product's innovation, at the time of the Great Depression, was to conveniently market nonperishable dried macaroni noodles together with a processed cheese powder. The product is prepared by cooking the pasta and adding the cheese powder along with additional perishable and/or refrigerated ingredients such as butter (or margarine) and cow's milk. The product is thus a simple-to-prepare, affordable, and meatless family dinner.
Kraft Dinner has been called the de facto national dish of Canada. Packaged in Quebec with Canadian wheat and milk, and other ingredients from Canada and the US, Canadians purchase 1.7 million of the 7 million boxes sold globally each week and eat an average of 3.2 boxes of Kraft Dinner each year, 55% more than Americans. The meal is the most popular grocery item in the country, where "Kraft Dinner" has iconic status and has become a generic trademark of sorts for macaroni and cheese. It is often simply referred to by the initials K.D. (from Wikipedia)
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