Despite Americans' boundless love for putting ketchup on everything, Lay's only markets and sells their tangy tomato-y potato chips in Canada. While the concept has spread out into the U.S., it hasn't caught on in the same way it has in Canada, where ketchup chips have become a national tradition in their own right.
Part of the beauty of Lay’s ketchup chips is that they don’t really taste like ketchup, but they perfectly capture the vinegary umami of the condiment. They were first conceived in the 1980s when Hostess rolled out a series of grape-, orange-, and cherry-flavored potato chips that, to no one’s surprise, were an astounding failure. The chip team went back to the drawing board and focused all their efforts into the underappreciated tomato, and ketchup chips were born. Every since, they have remained integrally woven into our patriotic Canadian snack fabric. (https://www.saveur.com/canada-best-snacks-candy/)
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