Thursday, September 30, 2021

101 Interesting Facts About Canada ~ The Oldest Brewery in North America


Not only is Molson the oldest brewery in Canada, it’s also the oldest Brewery in North America. Founded in 1786, it’s still one of Canada’s most popular beers.

From https://vinepair.com/wine-blog/12-of-the-oldest-breweries-in-the-world/

Founded in Montreal in 1786, the Molson Brewery is the oldest brewery in North America and continues to produce beer on the site of the original brewery.

On May 2, 1782, at the age of 18, John Molson left England for Canada, landing in Montreal on June 26. Shortly after his arrival, he began working at the Thomas Loyd brewery. He went on to purchase it in an auction in 1784. Not long after his arrival in Montreal in 1782, Molson sensed the market potential for beer in the then British colony. Prices for wine, rum and port were rising and an influx of English and Irish immigrants were particularly partial to beer. When he came of legal age, Molson used the money inherited from his parents to acquire a small brewery housed in a wooden building on the shores of the St Lawrence, just outside the fortifications of the burgeoning City of Montreal.

In 1785, he temporarily closed his business to cross the Atlantic in search of the modern equipment and ingredients. Upon his return, he offered the seeds free of charge to neighbouring Montreal farmers, who agreed to grow them to satisfy the brewery's need for malt. Molson delivered his first brew, an ale in 1786, only six weeks after taking the helm. Priced at five cents a bottle, his brew sold well.

Molson took advantage of the many business opportunities of the time. He quickly diversified his investments, opened a lumber yard and began issuing loans to local Montreal merchants. In 1816, the family enterprise began to take shape when founder John Molson entered into an association with his three sons, John, Jr., Thomas and William.

Although brewing proved to be Molson's most sustainable field of endeavour, other activities were added down through the company's lengthy history. Molson was the first company to own and operate a fleet of steamboats, which were used to transport people and goods between Quebec and Ontario. John Molson and his sons also founded the Molson Bank, which later merged with the Bank of Montreal.

In 1816, John Molson formed a partnership with his three sons – John, Thomas and William. It was Thomas who would eventually follow in his father's footsteps by continuing the Molson brewing tradition and upholding the high standards of quality. In 1903, inspired by the popularity of imported beers, Thomas’ grandson Herbert Molson and brew master John Hyde created Molson Export, an authentic ale brewed in the classic style, developed by John Molson.

The Molson family were pioneers in steamships, hospitality, assisted with the Montreal General Hospital, patrons of McGill University and the arts, and until 1925, involved in banking through Molson Bank which merged with the Bank of Montreal.

Molson Brewery considerably expanded the breadth of its corporate activities throughout the 20th century. In 1945, the family decided to transform the company into a public, limited liability enterprise. It then became possible to acquire an ownership in the company without being a member of the Molson family. This made it possible for the company to expand into lager and inaugurate a new brewery in Toronto (near the Canadian National Exhibition) in 1955. The Crown and Anchor brand of beer dates from this time. Two years later in 1957, the family (not the firm) acquired the Montreal Forum and the Montreal Canadiens. The company continued to develop and, in 1958, acquired six breweries, which included five establishments in Western Canada, giving Molson a nationwide presence. In 1989, the company consolidated market share in Quebec through a merger with Carling O'Keefe (acquiring Carling's Toronto brewery in Etobicoke). As a result, Molson became the largest brewery in Canada and the fifth largest in the world.

In 2005, Molson merged with US-based Coors to form Molson Coors Brewing Company. This was followed in 2007 by the opening of a new brewery in Moncton, New Brunswick. Sixth generation family member Eric Molson retired in 2009; however, his sons Andrew and Geoff Molson continue to be active in company affairs as members of the corporate Board of Directors.

On October 11, 2016, SABMiller in the U.S. sold its interests (from the joint venture formed in the United States and Puerto Rico) in MillerCoors to Molson Coors, who had been its partner in the joint venture, for around US$12 billion. Molson Coors gained full ownership of the Miller brand portfolio outside of the U.S. and Puerto Rico, and retained the rights to all of the brands that were in the MillerCoors portfolio for the U.S. and Puerto Rico.

In 2018, the company brewed and marketed a number of the most popular brands of beer in Canada. Domestic labels include Molson Canadian, Molson M, Molson Export, Molson Dry, Molson Exel De-Alcoholized beer, Old Style Pilsner, Rickard's, Creemore Springs and Granville Island Brewing. Through partnerships with other major brewers, Molson Coors Canada also offers beer brands, including Coors Light, Miller Genuine Draft, Heineken, Foster's Lager and Tiger. Molson employs 3,000 people in Canada and operates five breweries in locations across the country (Vancouver, Toronto, Montreal, Moncton and St. John's), as well as the Creemore micro-brewery in Ontario and Granville Island Brewing in British Columbia.

From https://en.wikipedia.org/wiki/Molson_Brewery



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